Your Business Target Market According To Generation

Increasingly, more and more individuals are eating out or buying food outside and packing to take home, time and work constraints are among the factors that cause this to happen. Due to this an increasing number of eateries are being created to cater to their wants. Therefore, pos system malaysia might help with your business. 

pos system malaysia

However, there is still room in this business to open a restaurant. With the right methods and strategies, it’s not impossible, you’re more ahead than a long -established eatery.


Warning, this article is a bit longer than usual compared to other articles on this website and requires perseverance to understand, but with this article and a little more in -depth research is needed to optimize the knowledge of the guide provided, but it is very useful for anyone who wants to tame in this industry.


The steps to open a restaurant/eatery are:



pos system malaysia

No single restaurant service operates suitable for all walks of life. This is one of the facts that new entrepreneurs are reluctant to accept, but the reality is that no matter how big the business is, it will not be 100 percent suitable for all walks of life. We are not able to satisfy everyone which will end up not satisfying anyone. So focus on a group of people that can really be grasped and forget the rest for a while.


As we said a moment ago, we look at the target market or the categories of society that can be classified to focus on


Generation Z

A generation born in 2000 to 2010, a generation that uses digital technology since childhood and is very comfortable with the use of the internet and social media. This generation generally has no source of income and depends on parents to meet their wants. So to make this generation the target market of your restaurant business, it is necessary to target one generation X which is their parents. The concept of food preferred by this group is fast food, trending food, hipster food and so on.


Generation Y

This generation is also called the millennial generation. This generation was born in 1980 and 2000. At present Generation Y is one of the most numerous generations, It is three times that of generation x. Most individuals in this generation are more inclined to fast food, western food and fancy food, or in other words hipster food.


Generation X

Generation born between 1965 and 1980. This generation is more synonymous with family values. Generation Z is their child. This generation is more focused on its relationship with family and children. They are more inclined with restaurants that provide fast service and food that is conceptualized as appropriate for their family. To make this generation your target market, provide a restaurant that has a comfortable atmosphere so that they can spend quality time with family.


To start a successful business is not an easy thing, it takes time to think of strategy and capital. But it is not impossible, the food industry is among the largest industries in Malaysia. Malaysia is famous for its food. This is the time for you to take advantage of this by reaping the proper profits. Good luck !!  


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