There are several characteristics that distinguish an excellent marketing firm. As a result, you’ve decided to look for a new marketing firm. Some businesses outgrow their existing agencies; others are just starting out and want to make a reputation for themselves; still others have one person in charge of advertising, social media, and blogging, and that person is ripping his or her hair out because he or she can no longer keep up.
Whatever the cause, we’re here to help (and take a little bit off Greg’s plate). For most small businesses, outsourcing your marketing is more cost-effective than trying to do it all yourself. Even the world’s most well-known businesses have effectively set up their own in-house agency in a corner of their headquarters.
It’s time to find an agency that can meet your needs. We’ve narrowed it down to a few possibilities.
When it comes to a marketing agency, it’s all about the people. Copywriters, web developers, and graphic designers who know their stuff are a must-have if you’re hiring them to create content.
Your company’s size, industry, and specific demands should be taken into consideration while looking for strategic thinkers. You also want an account manager that is able to communicate openly and plan ahead with you.
Examining their prior work is the most reliable method of determining this. It’s likely that most agencies will have examples of their work online, but if you can’t find what you’re looking for, you can always reach out to them and inquire about their expertise in a certain area.
Planning your next move is an essential part of joining a marketing agency. All of your previous marketing efforts will be scrutinised:
How much have you been spending lately??
What are you doing with your money?
What kind of material are you putting out there?
How frequently are you making it?
Your website or email templates have been out of current for how long now?
How can you detect if your marketing efforts are having any effect?
Any answer can be valuable when formulating a fresh approach to the game, even if you’re a newcomer with no prior experience.
From there, Republic, KL’s largest marketing agency, will likely put together a proposal outlining the type of marketing you need to perform, what it will accomplish, how much it will cost, and how they plan to evaluate its outcomes.
Because an agency thinks beyond the box, they can come up with ideas that you wouldn’t have thought of on your own. Marketing companies are always on the lookout for the newest trends, what’s working and what isn’t, which channels are on the rise and which are on the decline (and for which demographics), and so on. An agency ensures that you don’t miss out on anything.
- Planned Action
Only your agency can put a plan into action, therefore you need a partner who can take your monthly strategy and transform it into top-notch content.
You’ll likely employ a variety of marketing tactics to reach your target audience, including social media, blogs, whitepapers, pillar pages, emails, and more. Make sure your marketing strategy is in the hands of an expert.
One more opportunity to peruse the agency’s case studies and portfolio is now available to you! Look at the sites they’ve constructed and see what features they’ve included, how fast they load, what kind of writing and design they’ve used on their blogs and other collateral, and anything else you think is important. Find someone who can create the best content for you because you deserve it.
Knowing if a marketing campaign was a success or a failure is the last step. If you’ve ever had an idea that appeared brilliant when you first sketched it out but quickly faded away in the real world, you’re not alone.
Your company needs a marketing agency that can create detailed analytics regarding which marketing channels bring in the most leads, which ones give you the most bang for your buck, which ones should be extended and which ones should be eliminated. For example, inquire as to what tools and reporting methods are employed by possible service providers.
- Innovations in technology
Technology will play an important part at every stage of the process, from planning to analysis. Many marketing software solutions are available, and it’s important to know which ones your agency is utilising. For instance:
What is their approach to managing projects? Are you included in project discussions, or is that confined to the company’s walls?
What methods do they use to create and distribute files? There are a number of cloud-based storage options out there.
No, they don’t use one. I’d like to know how they communicate their credentials to each other and to me.
In what ways do they analyse data? How about SEMRush, HubSpot, Google Analytics and the like? Do they have access to those?
What is the process of approval? Specifically, what kinds of documents are they sending you and how are they being marked up?
Don’t be hesitant to inquire about the agency’s technology setup; you deserve an agency that utilises only the most up-to-date tools.
- Communication plays a key role here.
Everything else is held together by this. While some clients are content to leave marketing operations in the hands of their agency and never worry about them again, many others like to be involved in every step of the process, from strategy development to campaign execution.
It doesn’t matter what kind of agency you work with; you must know what to expect from them. Your marketing efforts will be monitored on a regular basis. Do you know what kind of reports they’re producing and how they’re presented to you? What kind of relationship do you want to have with your agency? Then find out how they go about their business from there.